After 3 months
abroad, my first week returned to my desk has been mostly spent reacquainting
myself with what’s been going on in Healthcare. Being confident that no-one
(except perhaps Andrew McClellan @HSJeditor)
would be able to accurately digest and
regurgitate the entire sector in a week I settled for getting to grips with a
selection of current themes.
After some
exploratory googling, ‘patient engagement and its inherent value’ had piqued my
interest. Nesta had recently suggested that the NHS in England could expect to
save £4.4bn per annum in their recently published ‘Business Case for People Powered Health’.
For the past 6 years
MES has been helping public and staff members of Foundation Trusts to influence
their health providers. And now perhaps the other side of the coin is beginning
to weigh-in with equal value, as we look to our clinicians to engage with
patients to positively affect their behaviour.
I learned from Forbes.com
that pharmaceutical advertising in the states has been decreased for the 4th consecutive year. However spend from Weight Watchers has been
steadily increasing. Back on this side of the Atlantic it is common knowledge Doctors have regularly topped the list of
most trusted professions since the yearly poll began in 1983.
Last year NHS Bedfordshire managed to lower the number of
no-shows for appointments by 30% using 3 behaviour change techniques. At present it is
easy to measure the financial cost of ‘Did not attends’, and therefore easy to
justify spend on that mode of engagement. The good news is that it looks as
though more value will be placed on this sort of activity.
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